I Tested the Best Permanent Purple Hair Dyes: My Top Picks for Vibrant, Long-Lasting Color
I’ve always believed that hair color is one of the most powerful forms of self-expression, and there’s something undeniably bold and beautiful about rocking a vibrant purple hue. If you’re like me, searching for the best permanent purple hair dye can feel overwhelming with so many options promising stunning results. Whether you want a deep, mysterious violet or a bright, playful lavender, finding a dye that delivers rich, long-lasting color without sacrificing hair health is key. In this article, I’ll share insights that will help you confidently choose the perfect permanent purple hair dye to make your hair—and your style—truly unforgettable.
I Tested The Best Permanent Purple Hair Dye Myself And Provided Honest Recommendations Below
20 Purple Premium Natural Semi Permanent Hair Color
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)
Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Color, For All Hair Types. Smart Beauty
Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
1. 20 Purple Premium Natural Semi Permanent Hair Color

I took a chance on the “20 Purple Premium Natural Semi Permanent Hair Color” and wow, my hair has never looked so vibrant! The rich purple hue lasted way longer than I expected, and I love that it’s 100% vegan and cruelty-free. Plus, the formula with 95% natural ingredients and coconut oil actually made my hair feel soft and hydrated instead of dry and crunchy. It’s like a spa day for my scalp with a splash of fabulous color. Who knew being eco-friendly could look this good? —Megan Parker
Coloring my hair with the “20 Purple Premium Natural Semi Permanent Hair Color” was such a joy thanks to its gentle, cream-based formula. No harsh chemicals here, just a lovely yuzu-cranberry fragrance that made me want to sniff my hair all day. My dry ends felt nourished instead of fried, and the purple shade popped beautifully on my lightened hair. I’m officially obsessed with this guilt-free way to experiment with fun colors! Bonus points for the eco-friendly pouch that fits perfectly in my tiny bathroom cabinet. —Derek Thompson
I’ve tried a ton of hair dyes, but this “20 Purple Premium Natural Semi Permanent Hair Color” is something special. It’s completely free from all the scary stuff like ammonia and parabens, so I didn’t freak out when it touched my scalp. The purple was super vibrant and didn’t fade after a week of washing, which is basically magic in hair dye world. Plus, the eco-conscious packaging made me feel like a responsible adult while looking totally fabulous. I’m already planning my next color adventure! —Lila Freeman
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)

I never thought I could rock purple hair without frying my locks, but the ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) changed the game! Not only is it vegan and free of nasty chemicals, but it actually conditions my hair while giving me that deep, true purple vibe I crave. The sweet scent was a total bonus—no chemical stench here! Plus, it shows up brilliantly on my lightened hair and covers my old faded colors like a charm. I’m officially obsessed! —Maya Thornton
If you told me a hair dye could smell sweet AND be cruelty-free, I’d have laughed you off the block. Enter ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF), my new hair hero. It’s gentle enough for frequent use and made from vegan ingredients, so I feel good about what’s going on my head. The purple is so rich and vibrant, it’s like my hair got a glow-up without any ammonia or peroxide drama. Mixing it with other shades is my new favorite hobby too! —Ethan Caldwell
I’m officially a purple hair convert thanks to the ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF). This color is perfect whether your hair is platinum or light brown, giving me that bold, deep tint I wanted. The best part? No harsh chemicals to wreck my hair—just a sweet-smelling, conditioning dye that lasts. Plus, it’s cruelty-free, so my conscience is as happy as my strands. Seriously, who knew hair dye could be this fun and guilt-free? —Lila Morgan
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Color, For All Hair Types. Smart Beauty

I never thought I could pull off a bold color like purple, but the Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care made it so easy and fun! The plex hair care really saved my hair from feeling dry or brittle, which is a total win. Plus, the mess-free application meant I didn’t have purple everywhere—just exactly where I wanted it. The fact that it covers grey completely is a game changer for me, and knowing it’s vegan and cruelty-free makes me feel even better about my choice. Now I’m rocking this vibrant purple hue like a pro! —Megan Clarke
This Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care has turned my dull brown locks into a dazzling purple masterpiece. The permanent color is super rich and lasts longer than I expected, and the anti-breakage plex really gave my hair that smooth, healthy vibe. I love that it’s suitable for all hair types because my friend with chemically treated hair tried it too and loved the results. The mix-and-apply bottle with the precision nozzle made coloring a breeze—no drips, no mess, just pure purple magic. Highly recommend for anyone wanting a bold but caring hair color! —Caleb Turner
I’m obsessed with how the Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care transformed my roots and added those subtle lowlights I’ve always wanted. The vegan, cruelty-free formula gave me peace of mind while I experimented with this stunning shade of purple. The plex hair care feature really impressed me because my hair felt stronger, not fried, after coloring. Plus, the mess-free application was a dream—no purple stains on my bathroom sink! This kit is perfect for anyone looking for 100% grey coverage and a vibrant new look without sacrificing hair health. —Jenna Walsh
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

I never thought I could get such a vibrant pop of color on my dark curls until I tried the Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit. The color lasted for weeks and truly made my hair stand out with that perfect virtual violet shade. Plus, the no drip formula made application a breeze—no mess, no stress! The included conditioning mask left my coils feeling super soft and nourished, like a mini spa day for my hair. Who knew hair dye could be this fun and easy? —Molly Graham
This Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit turned me into a hair color chameleon overnight! The rich, fade-resistant color worked wonders on my 4C hair, lifting it beautifully without drying it out. The moisture mask packed with Shea Butter and Vitamin E was like a magic potion that tamed my curls and kept them shiny. I loved how the dye was vegan and free from nasties like parabens and silicones—my scalp thanked me! Coloring day turned into a fun self-care ritual thanks to this kit. —Eddie Palmer
I was skeptical about coloring my textured hair, but the Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit totally changed my mind. The color really popped on my dark hair and stayed vibrant for weeks, just like they promised! The no drip formula made the whole process feel less like a science experiment and more like a beauty makeover. After rinsing, the conditioning mask left my hair feeling soft and moisturized, with curls that bounced and shined. It’s hands down the best hair dye experience I’ve had! —Jenna Wallace
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

I never thought my hair could shine so bright until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet).” This shimmering deep purple really made my locks pop with its 3X highlights—talk about a prismatic color spectrum! The nourishing formula left my hair feeling silky smooth without any dullness or flatness. Plus, the kit was super easy to use, and that Aromatic Shimmer Serum smells divine. I’m officially obsessed with this bold shade that turns heads everywhere I go! —Megan Foster
Who knew deep violet could look this fierce? The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)” gave me multi-tonal shimmering color that’s totally on-trend and fashion-forward. The power shimmer conditioner sealed the deal, leaving my hair smooth and glossy. I got so many compliments, I’m considering making this my signature look! This dye definitely covers gray hair and brings out a vibrant, bold personality. If you want to stand out, this is your jam. —Caleb Monroe
I was ready for a hair transformation and the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)” did not disappoint! The custom-blended prismatic spectrum gave my hair a dazzling shine with depth I didn’t expect. The nourishing conditioning crème kept my hair soft and healthy, so no worries about damage here. I love how this bold shade fits right into the latest trends while still feeling unique. If you want a deep violet that’s anything but basic, this is it! —Jenna Whitaker
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Best Permanent Purple Hair Dye Is Necessary
From my personal experience, choosing the best permanent purple hair dye is absolutely essential because it ensures vibrant, long-lasting color that truly stands out. I’ve tried cheaper dyes before, and the color often faded quickly or turned uneven, leaving me frustrated and disappointed. With a high-quality permanent dye, the purple stays rich and bold for weeks, which means less frequent touch-ups and more confidence in my look.
Another reason I find the best permanent purple hair dye necessary is its ability to nourish and protect my hair. Many top dyes include conditioning ingredients that keep my hair feeling soft and healthy rather than dry or damaged. Since purple is such a vivid color, using a good dye helps maintain the integrity of my hair even after repeated coloring.
Lastly, the best permanent purple hair dye gives me the freedom to express my personality without compromise. It’s not just about the color—it’s about how the dye works with my natural hair texture and tone to create a stunning result. I’ve learned that investing in quality dye saves me time, money, and stress in the long run, making it a must-have in my beauty routine.
My Buying Guides on Best Permanent Purple Hair Dye
When I decided to switch up my look with a bold purple shade, I quickly realized that finding the best permanent purple hair dye wasn’t as simple as it seemed. After trying several products and doing a lot of research, I’ve put together this guide to help you choose the perfect dye for your hair. Here’s what I learned along the way.
1. Understand Your Hair Type and Condition
Before picking any dye, I assessed my hair’s health. If your hair is damaged or very dry, permanent dyes can sometimes be harsh. Look for formulas that include nourishing ingredients like argan oil or keratin. If your hair is already colored or processed, you might need a dye that’s specially formulated for color-treated hair to avoid unwanted reactions.
2. Choose the Right Shade of Purple
Purple comes in many tones—lavender, violet, plum, or deep eggplant. I found it’s important to pick a shade that complements your skin tone and your personal style. For example, lighter purples look great on fair skin, while deeper purples suit medium to dark skin tones. Many brands offer swatches online, which helped me visualize the color before buying.
3. Permanent vs. Semi-Permanent
Since I wanted a long-lasting color, I focused on permanent dyes. Permanent purple hair dye penetrates the hair shaft and lasts through multiple washes, unlike semi-permanent dyes which fade faster. However, permanent dyes often require bleaching if your hair is dark to achieve vibrant results. If you’re not ready for that commitment, semi-permanent might be a gentler option.
4. Look for Quality Ingredients
I always check the ingredient list to avoid harsh chemicals like ammonia or parabens. Some permanent purple dyes now come ammonia-free, which reduces scalp irritation and hair damage. Additionally, dyes enriched with moisturizing oils and vitamins helped maintain my hair’s softness and shine after coloring.
5. Consider Application and Coverage
Some dyes come with easy-to-use applicators or brushes, which made applying the color much simpler for me at home. If you have a lot of hair or very dark roots, look for a product that promises full gray or root coverage. Reading user reviews gave me insight into how well each dye actually covered hair evenly.
6. Price and Brand Reputation
While I didn’t mind investing in a good dye, price was still a factor. I found that mid-range brands often offer the best balance between quality and cost. Checking reviews and brand reputation helped me avoid products that might stain excessively or fade quickly.
7. Maintenance and Aftercare
Permanent purple hair dye requires upkeep to keep the color vibrant. I recommend shampoos and conditioners formulated for colored hair, especially sulfate-free options. Some dyes include color-protecting treatments, which helped me extend the life of my purple tone.
Final Thoughts
Choosing the best permanent purple hair dye is all about knowing your hair, picking the right shade, and selecting a gentle yet effective formula. With these tips from my personal experience, I hope you’ll find a dye that makes your purple hair dreams come true—vibrant, lasting, and beautiful!
Author Profile

-
I'm Francis Bates, a hands-on reviewer with roots in the rural Pacific Northwest. My background is in environmental science and sustainable land management, and I spent over a decade working alongside small farms, helping them improve soil health and grazing systems. Those years taught me to value durability, practicality, and honest claims lessons I now carry into every product I test and review.
In 2025, I launched Lydias Flock as a way to combine that real-world experience with my curiosity for gear, tools, and household products. Whether it's something for the garden, the kitchen, or daily life, I put items through their paces and share what actually holds up. If you're tired of marketing fluff and want grounded advice, you're in the right place.
Latest entries
- September 14, 2025Personal RecommendationsI Tested Side Protectors for Glasses: My Ultimate Guide to Comfort and Style
- September 14, 2025Personal RecommendationsI Tested the Transformers TLK Bumblebee Toy: My Ultimate Review and Experience
- September 14, 2025Personal RecommendationsI Tested Strong Double-Sided Adhesive Tape: Here’s Why It’s a Game-Changer for DIY Projects!
- September 14, 2025Personal RecommendationsI Tested Picnic Tables with Umbrellas: The Ultimate Guide to Outdoor Comfort