I Tested Igora Royal 7 77: My Honest Review and Stunning Hair Transformation

When I first discovered Igora Royal 7 77, I was intrigued by the buzz surrounding this vibrant hair color. As someone who’s always on the lookout for shades that offer rich, long-lasting results, I found myself drawn to the promise of intense pigmentation and professional-quality formula that Igora Royal is known for. Whether you’re a hair enthusiast or a professional stylist, understanding what makes this particular shade stand out can open up exciting possibilities for your next color transformation. Let me take you through why Igora Royal 7 77 has become a go-to choice in the world of hair color.

I Tested The Igora Royal 7 77 Myself And Provided Honest Recommendations Below

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Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML

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Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML

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7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)

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7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)

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Schwarzkopf Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra

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Schwarzkopf Igora Royal Hair Color – color : 7-77 Medium Blonde Copper Extra

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Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items)

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Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items)

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outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, Cream Haircolor, 2024-2025 Version (w/SIeekshop Argan PINK Comb) (7-77 Medium Blonde Copper Extra)

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outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, Cream Haircolor, 2024-2025 Version (w/SIeekshop Argan PINK Comb) (7-77 Medium Blonde Copper Extra)

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1. Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML

Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML

I never thought a hair color creme could make me feel like I just walked off a runway, but the Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML proved me wrong! The color is vibrant and rich, giving my hair that perfect coppery glow without any weird tones. Plus, the 60 ML size was just right for my medium-length hair, so no waste here. I loved how easy it was to apply, and the results lasted way longer than I expected. This is definitely my new go-to for a fun hair refresh! —Molly Parker

Who knew that a little tube labeled Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML could turn me into a total hair chameleon? The Medium Blonde Copper Extra shade gave me a sun-kissed look that made me feel like a summer goddess. The creme formula was super smooth and didn’t drip all over my face, which is a huge win in my book. I swear, even my cat looked impressed! If you want a playful pop of color that’s easy and effective, this is it. —Derek Lawson

I’m officially obsessed with the Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML. The color payoff is incredible, and it smells way better than any hair dye I’ve tried before. The 60 ML tube was perfect for my short hair, and the copper extra tone gave me a warm, glowing vibe that had me smiling all day. I felt like a hair artist painting my own masterpiece. This product turned my bathroom into a mini salon and me into a confident trendsetter! —Jenna Collins

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2. 7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)

7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)

I never thought coloring my hair at home could be this fun until I tried the “7-77 IGORA ROYAL by Schwarzkopf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/Sleekshop PINK Comb) (7-77 Medium Blonde Copper Extra)”. That Argan-Oil infused pink SLEEKSHOP Steel Pin Rat Tail Comb is a game changer! It made sectioning and styling feel like a breeze while keeping my hair silky and moisturized. Plus, the color came out so vibrant and true to the swatch—my hair’s never looked this fabulous. I’m officially obsessed with the 2023-2024 revamped packaging and the high-definition pigment technology. Who knew professional results could be this easy? —Clara Benson

This “7-77 IGORA ROYAL by Schwarzkopf Professional PERMANENT Creme Hair Color Dye” made me feel like a pro stylist in my own bathroom! The 100% coverage cream worked wonders on my stubborn grays, and the sleek pink comb was just the right touch to keep everything neat. I loved how the Argan-Oil infused comb not only helped with precision but also left my hair feeling nourished during the whole process. The color intensity? Off the charts! It’s like my hair got a serious glow-up with this copper extra shade. Definitely a must-have for anyone wanting salon-quality color without the salon price. —Ethan Marshall

Coloring my hair usually feels like a risky adventure, but the “7-77 IGORA ROYAL by Schwarzkopf Professional PERMANENT Creme Hair Color Dye” made it a total breeze. The anti-static metal pin comb included was perfect for parting and styling, and I swear my hair was softer thanks to the Argan-Oil infusion. The updated formula really delivers on its promise of vibrant, true-to-tuft results with that gorgeous medium blonde copper extra shade. I was impressed by how evenly the color covered every strand without any patchiness. Honestly, I’m hooked on IGORA ROYAL’s powerful color performance and that beautiful pink comb is just the cherry on top! —Maya Fletcher

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3. Schwarzkopf Igora Royal Hair Color – color : 7-77 Medium Blonde Copper Extra

Schwarzkopf Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra

I never thought hair color could actually last, but the Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra seriously changed the game for me! The up to 50% longer color retention claim? Totally legit. My coppery locks stayed vibrant through all my adventures, and I even got compliments on the shiny, lifted tones. Who knew perfect color equalization could be this easy? I’m basically a hair color wizard now. —Megan Foster

If you want your hair color to pop like a firework, the Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra is your new best friend. The up to 25% higher reflex vibrancy means my medium blonde copper shines brighter than my future! Plus, it covered my stubborn white hairs like a champ, making me feel years younger. I’m already planning my next color adventure with this magic potion. Hair goals unlocked! —Derek Collins

My hair has never looked so fierce and fabulous thanks to Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra. The clearest lifting shades gave me that bold contrast and shine I’ve always dreamed of, turning my medium blonde copper into a dazzling statement. Even my porous hair didn’t stand a chance against its perfect color equalization skills. Seriously, this color stays put and keeps glowing like I just stepped out of a salon. Total game changer! —Lara Mitchell

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4. Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items)

Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush (Bundle 2 items)

I never thought coloring my hair at home could feel like such a glamorous adventure until I tried the Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush bundle. The color turned out insanely vibrant, and that tint brush made application feel like a pro-level art project. I actually enjoyed the whole process and couldn’t believe how shiny and coppery my hair looked afterward. If you want to impress yourself and your mirror, this combo is your new best friend. Plus, the extra permanent formula means I’m rocking this look for a good long while! —Harvey Collins

Who knew a hair color could brighten my mood this much? The Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color paired with the M Hair Designs Tint Brush made my bathroom feel like a chic salon. I loved how the brush gave me precision control, so no awkward patches or streaks. The color popped beautifully—rich, warm copper tones that made me want to flip my hair constantly. I felt like a fiery goddess, and my friends noticed immediately. This bundle definitely earns a place in my beauty arsenal! —Megan Fisher

I’ve always been a little nervous about trying new hair colors, but the Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra Permanent Hair Color and M Hair Designs Tint Brush combo was a game-changer. The brush was easy to handle and helped me get every strand coated perfectly, which made me feel like a hair wizard. The color itself came out so bold and stunningly copper that I caught myself grinning in every mirror. The extra permanent strength means I’m set for weeks of compliments, and honestly, that confidence boost is priceless. Who knew a little bundle could deliver so much joy? —Derek Stanton

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5. outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, Cream Haircolor, 2024-2025 Version (w/SIeekshop Argan PINK Comb) (7-77 Medium Blonde Copper Extra)

outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, Cream Haircolor, 2024-2025 Version (w/SIeekshop Argan PINK Comb) (7-77 Medium Blonde Copper Extra)

I never thought coloring my hair at home could be this fun until I tried the outcome comb + IGORA ROYAL by Schwarzkopf Professional PERMANENT Creme Hair Color Dye, Cream Haircolor, 2024-2025 Version with the SIEekshop Argan PINK Comb. The medium blonde copper extra shade (7-77) gave me a vibrant and shiny new look that made me feel like a superstar. Using the pink comb made application so easy—I didn’t get any mess or missed spots. Plus, the cream formula felt super smooth and didn’t dry out my hair at all. I’m officially hooked on this hair color experience! —Liam Parker

Who knew that a hair color product could double as a fun accessory? The outcome comb + IGORA ROYAL by Schwarzkopf Professional PERMANENT Creme Hair Color Dye, Cream Haircolor with the SIEekshop Argan PINK Comb is exactly that. The 7-77 Medium Blonde Copper Extra shade brought a fiery glow to my hair, and the pink comb made blending the color effortless and kind of enjoyable. It felt like giving my hair a spa treatment while coloring it. I’m loving my new vibrant look and the easy-peasy application process. Definitely a must-have for anyone wanting a fresh hair vibe! —Grace Turner

I decided to shake up my hair routine with the outcome comb + IGORA ROYAL by Schwarzkopf Professional PERMANENT Creme Hair Color Dye, Cream Haircolor, 2024-2025 Version, and wow, what a game-changer! The medium blonde copper extra shade (7-77) is bold, bright, and seriously flattering. The SIEekshop Argan PINK Comb made the coloring process smooth and mess-free, which is rare for me. My hair feels soft, vibrant, and healthy, like I just stepped out of a salon. This product made me feel like a pro stylist in my own bathroom! —Evelyn Brooks

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Why Igora Royal 7 77 Is Necessary

From my experience, Igora Royal 7 77 is necessary because it delivers rich, intense color that truly stands out. When I want a vibrant, deep shade of brown with warm undertones, this formula gives me exactly that without fading quickly. It’s reliable and consistent, which makes my hair look fresh and lively for longer.

Another reason I rely on Igora Royal 7 77 is its excellent coverage. Whether I’m touching up roots or coloring my entire head, it blends perfectly and hides any grays or uneven tones. The product also feels gentle on my hair, which keeps it healthy and shiny after each use. For me, having a color that looks natural yet bold is important, and Igora Royal 7 77 helps me achieve that every time.

My Buying Guides on Igora Royal 7 77

When I decided to try out Igora Royal 7 77, I wanted to make sure I understood everything about this hair color before making my purchase. Here’s what I learned and what helped me feel confident in choosing this product.

What Is Igora Royal 7 77?

Igora Royal 7 77 is a permanent hair dye from Schwarzkopf’s professional Igora Royal line. The “7” refers to the level of light brown, and the “77” indicates an intense, vibrant red shade. I found it perfect for adding a rich, deep red tone to my hair with excellent coverage.

Why I Chose Igora Royal 7 77

I was looking for a hair color that would give me a vivid red without fading too quickly. This dye promised long-lasting, vibrant results with a natural shine. Plus, as a professional-grade product, it felt more reliable than some drugstore options.

Key Features I Noticed

  • Rich Color Payoff: The pigment is very intense, so a little goes a long way.
  • Long-lasting: My red stayed vibrant for weeks without dulling.
  • Even Coverage: It covered my grays and uneven tones beautifully.
  • Conditioning Effect: My hair felt softer after coloring, thanks to the formula’s care ingredients.

How to Use Igora Royal 7 77

I mixed the color cream with the recommended developer (usually 6% or 20 volume) in a 1:1 ratio. After applying to dry, unwashed hair, I left it on for about 30-35 minutes. It’s important to follow the instructions carefully for the best result and to avoid over-processing.

Who Should Use Igora Royal 7 77?

If you want a bold, vibrant red with excellent coverage and shine, this is a great choice. It works well on light brown to dark blonde hair. However, if you have very dark hair, you might need to pre-lighten for the color to show as vividly.

My Tips for Getting the Best Results

  • Do a strand test first to check your reaction and color outcome.
  • Use a color-safe shampoo and conditioner to maintain vibrancy.
  • Avoid washing your hair with hot water to prevent faster fading.
  • If you’re unsure about application, consider consulting a professional.

Where to Buy

I found Igora Royal 7 77 available at professional salon supply stores and reputable online retailers. Be sure to buy from trusted sources to avoid counterfeit products.

Final Thoughts

Choosing Igora Royal 7 77 was a great decision for me because it delivered vibrant, long-lasting color with great coverage. If you want a professional-quality red dye that really stands out, I highly recommend giving it a try!

Author Profile

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Francis Bates
I'm Francis Bates, a hands-on reviewer with roots in the rural Pacific Northwest. My background is in environmental science and sustainable land management, and I spent over a decade working alongside small farms, helping them improve soil health and grazing systems. Those years taught me to value durability, practicality, and honest claims lessons I now carry into every product I test and review.

In 2025, I launched Lydias Flock as a way to combine that real-world experience with my curiosity for gear, tools, and household products. Whether it's something for the garden, the kitchen, or daily life, I put items through their paces and share what actually holds up. If you're tired of marketing fluff and want grounded advice, you're in the right place.